From the initial recruitment of respondents based on your precise screening criteria, to writing a discussion guide, organising venue hire, in addition to moderating and report writing, we offer a full service for your focus group requirements in major cities across the UK.
Whether you are concept testing a product, brand name or service, or if you need to gain some qualitative insight into your main quantitative research, our focus groups help to provide an in-depth understanding of your customer’s opinions and the key drivers behind them.
Our skilled recruiters will find the people you need to speak to, based on specific demographic and psychographic criteria. Our fully trained and highly experienced moderators are proficient at engaging participants in conversation, understanding the difference between careful probing and suggestion.
As a member of the Market Research Society, Sagitta Market Research Ltd follows strict quality guidelines at every stage of the research process, so rest assured that your focus groups will be managed to the highest level of quality.
Please contact us to discuss your focus group research requirements further.