Sagitta Market Research Ltd

Consumer Quantitative Research

Tel: +44 (0)7534 946263 | +44 (0)1303 260697 - Email:

Central Location Testing / Hall Tests

Sagitta Market Research Ltd has been carrying out hall tests (central location testing) since 1999. Over the years, we have established a reliable network of venues across the UK. To ensure high footfalls and make your research more effective (especially in the case of low penetration samples), we use venues in central locations in major cities throughout the UK.

Many of the venues that we use are suitable for special product testing requirements, such as:

  • Taste testing: this includes both food tests and beverage tests / drinks tests with freezer, refrigeration and cooking facilities for the storage and serving of beverages and food at the appropriate temperature.
  • Fragrance tests in an environment which ensures that there is no cross-contamination from odours.
  • Shelf display layouts.

We have a specialist team of supervisors and interviewers who are highly experienced and skilled at setting up venues and products for testing. They understand the importance of following strict criteria to ensure there is no cross-contamination, that visual effects are uniform and that the measuring of products is accurate and consistent.

We offer CAPI (Computer Assisted Personal Interviewing) using our laptops or iPads, as well as CAWI (Computer Assisted Web Interviewing) to provide you with instant results.

We recruit respondents in-street prior to inviting them to come to the venue for the interview or product test. This means we can screen and interview a significant number of respondents in a single day, whilst ensuring we speak to a representative sample. Hall tests therefore provide a very cost-effective way of conducting both qualitative and quantitative market research surveys.

For further information about our quantitative consumer market research or to request a cost quotation, please call Sagitta Market Research Ltd on +44 (0)7534 946 263 or +44 (0)1303 260697. Or email us at: [email protected]

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