Sagitta Market Research Ltd

Consumer Quantitative Research

Tel: +44 (0)7534 946263 | +44 (0)1303 260697 - Email:

Product Testing


Sagitta Market Research Ltd has been testing products for FMCG companies and other manufacturers since 1999. We generally conduct product testing in an environment that ensures standardised conditions for the product being surveyed.

Product testing or consumer testing tells you about how potential buyers will view your product. This can take the risk out of going to market with the wrong product criteria.

Our key areas of product testing are food tests and beverage tests / drinks tests. However, we also conduct product tests on all kinds of products, large or small, from white goods such as fridge-freezers or oven hobs, to beauty  and skincare products and plasters, for example. 

If testing multiple small products, you might wish to have your products set up in a real-life shop environment, using a shelf display for shelf testing. This enables respondents to view the products as they would when purchasing, make comparisons, with competitor products for example, and select the products they would buy.

Blind testing enables you to have your products tested anonymously, if you do not wish them to be associated with the brand. This ensures less bias and more neutrality. Your products can still be tested against competitor products. 

We have established a reliable network of central locations or halls across the UK for central location testing. We use venues in most major cities. Whatever your requirements, we will find the suitable location for fieldwork. We have our own fully-equipped premises in Birmingham.

Our specialist team of supervisors and interviewers are highly experienced and skilled at setting up venues and products for testing. Our teams ensure the highest possible quality standards for your product testing, and probe open-ends in detail.

We offer CAWI (Computer Assisted Web Interviewing) using our iPads, as well as CAPI (Computer Assisted Personal Interviewing) using our laptops or iPads.

For further information about our quantitative consumer market research or to request a cost quotation, please call Sagitta Market Research Ltd on +44 (0)7534 946 263 or +44 (0)1303 260697. Or email us at: [email protected]

Email us