About Sagitta – An interview with the owners
Having worked in market research and advertising for many years, Ted Weller and Amanda Johnston set up Sagitta Market Research Ltd in 1999, with the vision of providing high quality ‘field and tab’ to research agencies and corporate companies (end clients) across the UK and Europe. As their reputation grew and their team expanded, so did their service offering and Sagitta Market Research Ltd now provides full service market research to companies worldwide.
“As an owner-managed company, we are personally involved in every project commissioned”, explains Ted Weller, Managing Director of Sagitta Market Research Ltd. “This gives us complete control over the quality of research carried out, as well as the level of customer service our clients receive. The fact so many clients conduct research with us time and time again is testimony to the excellent customer satisfaction we achieve.” says Ted with great pride. He continues by explaining, “We work closely and flexibly with our clients to ensure we meet their requirements.”
Based outside, yet still close to London, the two Directors and their carefully selected team of experienced researchers, provide high quality market research services at a competitive price. “We are pragmatic in ensuring that our clients’ surveys are conducted with the best approach and to the highest quality standards, to ensure exceptional results.” emphasises Amanda.
“We can fulfil every stage of a research project, from helping a client set their objectives through to questionnaire design, fieldwork, data entry and analysis, then of course finally producing data tabulations and a research report or presentation. That said, many clients are just looking for a ‘field and tab’ service quite often, which is therefore the main type of work we do. Nonetheless, if a client wishes to provide their own project documents, we always review and test them to check their suitability for field. We take the time to carefully review all materials, regardless of whether or not we’ve designed them. Few agencies can claim the same in my experience.”
“Sagitta Market Research Ltd conducts mainly, although not exclusively, quantitative face-to-face consumer research across the UK in fact.” adds Ted. “Our interviewer teams are distributed throughout the UK to give national coverage for our consumer surveys. We can conduct fieldwork anywhere in the UK, with our strategically based supervisors and their recruiter and interviewer teams.” Ted adds.
In fact, Sagitta Market Research Ltd covers all the following regions to provide their clients with maximum coverage in their quantitative and qualitative research surveys:
- South East excluding London
- South West
- West Midlands
- East Midlands
- North West
- North East
- Yorkshire and Humberside
- Northern Ireland
“Our thorough in-house quality control ensures excellent, reliable results. We are members of the Market Research Society and abide by the organisation’s professional code of conduct at all stages of the research project, from data collection through to data processing and data storage. Quality is something we simply will not compromise, ever.” emphasises Amanda.
If you would like to speak to one of the Sagitta team about your research needs, please email [email protected] or phone +44 (0)1303 262259.